A2P SMS Market 2019-2023: Key Findings, Business Trends, Regional Study, Segments and Future Prospects

Global A2P SMS Market is expected to reach approximately USD 50.1 billion by 2023 with a CAGR of 4.7% over the forecast period 2018-2023 and A2P SMS Market Research Report, By Application (Pushed Content service, Customer Relationship, Promotional campaigns, Interactive Services, Inquiry Related Services).

Pune, India - August 8, 2019 /MarketersMedia/ —

A2P SMS Market Overview:
Globally, the A2P market is expected to reach USD 50.1 billion by 2023 with a CAGR of 4.6% during the forecast period. The market growth is attributed to a large number of telecom services provider offering mobile value-added services. Rapid advancement in digitalization, increasing adoption of digital transactions, and rise in digital payments across all commercial sectors are driving the growth of A2P market during the forecast period. Furthermore, integrating artificial intelligence and analytics are likely to gain huge popularity in the A2P market during the assessment period.

The application segment of the global A2P SMS Market is categorized into pushed content services, customer relationship, management services, promotional campaigns, interactive services, and inquiry related services. Depending on end user, the A2P market is segmented into retail BFSI, travel & transport, healthcare & hospitality, entertainment (gaming) & media, and others.

Major Key Players:
The distinguished competitors in the A2P SMS market are Infobip Ltd (UK), Syniverse Technologies (US), Tata Communications (India), Trillian Group (Malta), Tyntec (Germany), Tanla Solutions (India), SAP SE (SAP Mobile Services) (Germany), CLX Communication (Sweden), MBlox Inc (US), Vonage Business (US), Mahindra Comviva (US) and Twilio Inc (US)

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Segmental Analysis:
The segmentation of the A2P SMS market is carried out on the basis of application, end-user, and region.

On the basis of application, the A2P SMS market comprises of customer relationship, pushed content service, interactive services, promotional campaigns and inquiry related services. Based on the End-User, the A2P SMS market is segmented into entertainment, BFSI, retail, and healthcare. The regions included in the A2P SMS market are Europe, North America, Asia Pacific and the rest of the world.

Detailed Regional Analysis:
Geographically, the global A2P market is categorized into North America, Europe, Asia- Pacific, and the rest of the world.

North America is expected to have a significant growth in the A2P market owing to the presence of a large number of mobile service providers. The US is likely to gain the highest market share owing to higher internet penetration which is associated with a higher smartphone adoption whereas Canada is expected to be the fastest growing market in the North America region attributed to increased investment in the region. While, the Asia-Pacific is expected to be the fastest growing region with a significant market share during the forecast period. The market growth is driven by China and India which has surpassed the US in terms of smartphone adoption.

Industry Updates:

March 2019 Bandwidth, an Enterprise-grade CPaaS company recently announced the launch of its local A2P messaging solution. The API-based solution lets businesses send authorized high-volume, burst SMS messaging by means of local phone numbers over recently created 10DLC (ten-digit long code) SMS routes. Bandwidth also stated that its Local A2P Messaging offers a sanctioned path, resulting in certain delivery, quantifiable results, and improved customer experience for end users.

Dec 2018 Route Mobile, a firm that principally deals in enterprise messaging services, has established a partnership with Oracle Marketing Cloud, to offer improved consumer capabilities and messaging services. Route Mobile presents quality A2P SMS (application to person) routes around the globe. This collaboration between Oracle Marketing Cloud and Route Mobile allows firms to leverage Route Mobile’s quality networks for mobile customer engagement over SMS.

Target Audience:
• Network Operators
• Homeowners
• Research firms, advertising agencies
• Government agencies, Associations, and telecom operators
• IT
• Marketers/ Retailers
• Bulk SMS providers

Table of Contents
1 Executive Summary
2 Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…

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List of Tables
Table 1 Global A2P SMS Market: By Region, 2018-2023
Table 2 North America A2P SMS Market: By Country, 2018-2023
Table 3 Europe A2P SMS Market: By Country, 2018-2023
Table 4 Asia-Pacific A2P SMS Market: By Country, 2018-2023
Table 5 Middle East & Africa A2P SMS Market: By Country, 2018-2023
Continued…

List of Figures
Figure 1 Global A2p Sms Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global A2p Sms Market
Figure 4 Value Chain of Global A2p Sms Market
Figure 5 Share of Global A2p Sms Market In 2017, By Country (In %)
Continued…

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